California-Based Cannabis Brand Scales National Expansion With Entrance Into 16th U.S. Market
DENVER— July 29, 2025 — Rove, the California-based cannabis vape and infused pre-roll leader celebrated for crafting some of the most potent vape products and infused pre-rolls in the country, is officially bringing its acclaimed lineup to Colorado. Beginning today, Rove’s award-winning Diamond Series and Classics Vapes will debut at dispensaries across the state including all locations of Tumbleweed, Mecca, Elite, Golden Meds and Spark; as well as Verts Dispensary in Fort Collins and the Giving Tree in Denver
Known for an unwavering focus on product quality over volume and in-house production control through proprietary terpene extractions and formulations, Rove has scaled across 16 U.S. markets and counting. The brand, which launched in Maryland last month, has rooted its national growth strategy in innovation and its promise to deliver consistent, premium products to consumers across the country.
“Colorado’s cannabis culture is deep, discerning and progressive; which makes it a natural home for Rove,” said Paul Jacobson, President and Co-Founder of Rove. “We’re excited to introduce our Live Resin Diamond Vapes and let Colorado consumers experience the potency, smoothness and purity that have made Rove a beloved brand from coast to coast.”
Formulated with a proprietary blend of activated THCA melted diamonds, live resin terpenes and award winning Rove profiles, Rove’s Live Resin Diamond Vapes and Ice Packs infused pre-rolls have already staked a claim as a leading favorite in other markets. The vape provides a smooth, flavorful and ultra-potent cannabis experience that delivers maximum impact in every puff. Crafted to satisfy both everyday users and seasoned connoisseurs, Rove’s Diamond Series offers best-in-class consistency, quality and strength.
Rove's accolades include the High Times Cannabis Cup and Best in Grass. Rove was also named a Top Cannabis Company to Work For by Cannabis Business Times, and Co-Founder Jo Jacobson was included in Inc.'s Female Founder 500. Rove's Diamond Series recently earned a Bronze Stevie Award for Product Innovation.
About Rove
Rove means to wander and was envisioned in 2016 to encourage enthusiasts to enjoy cannabis while searching for new experiences. Headquartered in California, Rove is a multi-state cannabis manufacturer operating in California, Colorado, Nevada, Oklahoma, Arizona, Michigan, Missouri, Maryland, Massachusetts, New York, Rhode Island, Ohio, Illinois, Mississippi, New Jersey and Washington. Rove is the first cannabis manufacturer to implement a QR code-scanning mobile app to ensure authenticity and provide information on cannabinoid and terpene content, as well as ensure any given product is free from pesticides and foreign material. All Rove products are crafted by an in-house product development team and designed to provide the best quality, best tasting and safest cannabis experience.
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Grasslands: A Journalism-Minded Agency
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