The California-born brand known for industry-leading innovation and premium products enters its 15th U.S. market
BALTIMORE, June 24, 2025 /PRNewswire/ -- Now a top-five cannabis brand by combined vape and pre-roll revenue on the East Coast,* Rove is officially launching in Maryland today. Beginning June 24, the award-winning brand's Diamond Series and Classics Vapes will be available in dispensaries across the state, with additional signature products including the brand's Ice Packs, triple-infused pre-rolls, to follow.
Following rapid growth in recent markets like New Jersey, where Rove surpassed $3.3M in retail sales in less than six months, and most recently Washington, the Marylandexpansion continues the brand's national momentum. With this new market, Rove is now available in 15 U.S. states.
Founded in California, Rove is setting the standard for modern, premium cannabis. Known for delivering high-quality, great-tasting experiences driven by an in-house R&D team and award-winning product formulations, Rove is always pushing the envelope of what is possible in maximizing every element of user experience.
Rove's signature products coming to Maryland include its most decorated product line, Live Resin Diamond Vapes, which utilize a perfect combination of 99% pure THCA melted diamonds and Live Resin full-spectrum oil. The result of Rove's proprietary process is a most delicious, super-smooth vape experience with the largest clouds possible and an insanely potent puff.
Rove's initial Maryland distribution, in partnership with Evermore, will include leading dispensaries such as The Living Room, Chesacanna, Zen Leaf, Hi Tides, Rev and Cannabist. Cannabis enthusiasts will now have access to the brand's best-selling SKUs including fan-favorite strains Skywalker OG, Watermelon Burst, Granddaddy Purp, Northern Lights and new-for-2025 strain Strawberry Cough in both Diamond Vape RTUs and reloads. Rove's award-winning infused pre-rolls Ice Packs will arrive shortly after.
Rove President Paul Jacobson shares of this launch, "We are so grateful for the warm response to Rove on the East Coast. It's clear that the cannabis community here is looking for top-quality experiences, and not only is it rewarding to see the greater region connect with our mission to deliver best-in-class products, but it's really meaningful for me personally to see the positive feedback so far from our partners in Maryland. Having grown up in the DMV area, I have a deep connection to the region and feel particularly proud to join the forward-thinking and savvy Maryland market."
Evermore CEO Craig Schulman says, "At Evermore, we take pride in being a premium, Maryland-based cannabis brand dedicated to craftsmanship, quality and community. Partnering with Rove allows us to bring a nationally respected brand into our home state, while maintaining the high standards our patients and customers expect. Rove's commitment to innovation and consistency aligns perfectly with our mission, and we're excited to collaborate on delivering exceptional vape experiences to Maryland's growing market."
Rove's accolades include the High Times Cannabis Cup and Best in Grass. Rove was also named a Top Cannabis Company to Work For by Cannabis Business Times, and Co-Founder Jo Jacobson was included in Inc.'s Female Founder 500. Rove's Diamond Vapes recently earned a Bronze Stevie Award for Product Innovation.
About Rove
Rove means to wander and was envisioned in 2016 to encourage enthusiasts to enjoy cannabis while searching for new experiences. Headquartered in California, Rove is a multi-state cannabis manufacturer operating in California, Nevada, Oklahoma, Arizona, Michigan, Missouri, Massachusetts, New York, Rhode Island, Ohio, Illinois, Mississippi, New Jersey and Washington. Rove is the first cannabis manufacturer to implement a QR code-scanning mobile app to ensure authenticity and provide information on cannabinoid and terpene content, as well as ensure any given product is free from pesticides and foreign material. All Rove products are crafted by an in-house product development team and designed to provide the best quality, best tasting and safest cannabis experience.
*According to a Hoodie Analytics report analyzing the past six months of sales in New York, New Jersey and Massachusetts.
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SOURCE Rove